NEW PLASTIC FREE PACKAGING

By Liena Wright _ January 6th, 2020

WE’RE SUPER EXCITED TO ANNOUNCE THAT WE HAVE LAUNCHED OUR VEGAN 500ml ICE CREAMS IN BRAND NEW INNOVATIVE PLASTIC FREE PACKAGING.

Our new tubs are

100% BIODEGRADABLE

100% COMPOSTABLE

100% PAPER RECYCLABLE


Unlike other “paper” ice cream tubs out there that are still plastic lined, our new tubs are lined with a plant based material called BioPBS which is made from sugar cane.  Our tubs breakdown without the need for commercial composting facilities.  For the everyday consumer, the most important and most relevant of these features however is that they can easily be thrown into your household recycling bins and collected curbside to be recycled with the rest of your paper and cardboard.

We’ve been working to make this happen in the background for years and we’re proud that we’re the first ice cream brand to make the switch and implement this brand new packaging technology.

We’re now working on switching our little 100ml impulse tubs to the same material in the coming months so watch this space!

 

Photo credit our friends at Turtle & Hare

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