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By Liena Wright | June 21st, 2021

For a few years now, we’ve updated our profile picture during June in celebration of Pride Month and to show our support for the LGBTQ+ community. 

We’ve always believed that NORTHERN BL°C is for everyone. And while ice cream can’t change the world, as a fast-growing brand we know the reach of our impact expands as we do. We’ve always been passionate about making that impact a positive one.

We want to continue to embrace, promote and support inclusivity — both within our company, with our partners and as a public-facing brand. And while updating our profile photo during June is a small act, we do think it’s important to acknowledge and celebrate what Pride Month means to the world — and us at NORTHERN BL°C — this month, and all year round.

As a society, we still have a fair bit of work to do to achieve genuine equality. But as a company, and individuals within it, we’ll keep asking questions, learning, re-evaluating and challenging ourselves to create the most positive impact we can. And of course, supporting the incredible change-makers out there who are doing the real work — making this wonderful planet we live on a better place to be, for everyone.

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