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In November 2021, as the pandemic worsened and created a panto-shaped hole in many families’ festive preparations, our limited edition tub took centre stage at Waitrose.

We’re pleased to announce that thanks to you and the ice cream you all bought, our limited edition tub raised over £9K to support the arts at a much needed time.

That’s….

18,360 tubs of ice cream
9,180 litres of ice cream
6,794kg of ice cream
91,800 scoops worth!
THANK YOU TO EACH AND EVERY ONE OF YOU WHO BOUGHT A TUB!
THANK YOU TO THE COUNTLESS WEST END STARS & ACTING FOR OTHERS WHO HELPED US SPREAD THE WORD
THANK YOU TO CHRIS, DAMIEN & STACEY AT  THE THEATRE SUPPORT FUND+ FOR BEING AMAZING HUMANS
- The Theatre Support Fund -

The Theatre Support Fund+, was the brainchild of two employees of the West End who wanted to help the thousands that have been hit financially by Covid, both on stage and behind the scenes.  Chris Marcus and Damien Stanton created t-shirts emblazoned with the slogan, The Show Must Go On!, made up of artwork from 16 of the West End’s most popular musicals.  Over £500,000 has been raised to date to support three charities; Acting for Others, The Fleabag Support Fund and NHS Covid-19 Urgent Appeal, all of which help those in the industry most impacted by the virus. The launch has attracted a cult following and celebs from Judi Dench to Beverley Knight have been spotted sporting the merch. Next, a sell-out, The Show Must Go On! Live charity concert will take place to continue to raise money and we’ll be there, cheering from the front row.

The Show Must Go On! launched exclusively in Waitrose in store and online from Nov 2021 to Summer 2022.

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