Our limited edition tub takes centre stage at Waitrose

We’re punning to put a brave face on it. But this year, there will be a panto-shaped hole in many families’ festive preparations – just another example of how the arts is the forgotten victim of this cruel year.

Vegan white chocolate? Oh yes we did! 

We got Manolo on the case, knowing that a limited edition charity ice cream was our best chance of raising awareness of the problem and much needed funds – and he’s pulled it out of the bag this time.

- The Theatre Support Fund -

The Theatre Support Fund+, was the brainchild of two employees of the West End who wanted to help the thousands that have been hit financially by Covid, both on stage and behind the scenes.  Chris Marcus and Damien Stanton created t-shirts emblazoned with the slogan, The Show Must Go On!, made up of artwork from 16 of the West End’s most popular musicals.  Over £500,000 has been raised to date to support three charities; Acting for Others, The Fleabag Support Fund and NHS Covid-19 Urgent Appeal, all of which help those in the industry most impacted by the virus. The launch has attracted a cult following and celebs from Judi Dench to Beverley Knight have been spotted sporting the merch. Next, a sell-out, The Show Must Go On! Live charity concert will take place to continue to raise money and we’ll be there, cheering from the front row.

The Show Must Go On! launches in Waitrose in store and online from November 9th.  Please, please, grab a tub, show your support and pray with us that theatres will be thriving again soon. The world just wouldn’t be the same without them.

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